For instance, companies like e-commerce giant ShopClues have tapped in marketing opportunities on Facebook and increased its return on ad spend by 15 times. Even small businesses get an opportunity to scale up their operations with a cost-effective tool like Facebook. Right from promoting products to selling your likes, there are many more options to make money and still chat, post, and like, and it gets better as you can beat the demonetisation blues with a little extra cash.
If you are still interested, then read on to learn five ways to earn some quick money with your Facebook account:. If you have an idea for an app, then you could design an app for Facebook. You could even hire a programmer to design an app for an idea you have. In , a group of students at Stanford designed apps for Facebook as a part of a college assignment and ended up becoming millionaires by selling them.
Rolled out in , the Facebook Marketplace is like a virtual garage sale and for a few bucks you could find almost anything on Earth here. People can list whatever they want to buy or sell and then wait for offers to pour in. Be it that office party costume that you never wore again or your collection of romantic songs, you never know there might be a buyer waiting. If you have a habit of knowing people later and sending friend requests first, then this is where your skills can come handy.
Companies are always on the lookout for social media influencers with big fan followings to promote their products. You could promote a product on your Facebook page or profile and get paid for it. Self-serve advertisements appear on the right side or "sidebar" on Facebook pages, for individuals, groups, user profiles, events, and third-party pages. Facebook's Ad Manager page helps advertisers create their own ads, offering granular target tools to ensure the ad reaches the intended audience.
Facebook holds a massive amount of personal data on its user base, including gender, age, hobbies, career choices, political preferences, shopping preferences - even their favorite baseball team. That allows Facebook to sell advertising space to companies and organizations who want to hone in on a specific demographic, like video game players or Range Rover owners. Or, more generically, advertisers can target ads to larger groups of people based on political preferences, religion, or even age.
Advertisers can use specific tools like Facebook's Dynamic Ads to market their entire inventory of products to users at different income levels, to up their chances of making a sale. Targeted ads are a significant revenue generator for Facebook, and it's all due to the data the company collects on its user base. Facebook's ubiquitous Messenger tool, which enables Facebook users to engage privately on a one-to-one basis, is increasingly being leveraged by advertisers to get the word out on their products and services.
The Messenger audience is huge, with two billion user engagements recorded in the fourth quarter of Facebook is looking to expand its use of messaging advertisements through its purchase of WhatsApp, the widely-used mobile messaging app. Traditionally, Facebook Live has thrived as a digital tool that allows Facebook users to connect via video, enabling grandparents to check in with their grandkids thousands of miles away or old college friends to reconnect online to share stories of their days back on campus.
Increasingly, Facebook views video as an effective means of connecting advertisers with Facebook users via Facebook Live. Broadcasts via Facebook Live are on the upswing, and Facebook is capitalizing by making video ads on its signature video platform commonplace. As Facebook continues to explore new advertising platforms, expect Facebook mobile to carry the revenue burden for the company, as mobile advertising grows at a double-digit growth rate on an annual basis.
Data generation is something of a cash cow for Facebook too, although the recent Cambridge Analytica scandal , a data breach potentially exposing 87 million users to hackers and data thieves, may have curbed Facebook's data generation revenue. Of the U. Facebook users should know that company revenues are directly dependent on the 2. These services don't make much money yet but likely will in the future.
Most of the ads are "pay-per-click," meaning that advertisers pay Facebook each time a person clicks on an ad. Even though each click may not cost that much, it quickly adds up to billions of clicks and billions of dollars. Advertisers who are interested in reaching people use Facebook's advertising tools to decide what kind of people they want to reach.
For example, here's what an advertiser from a luxury car company like Mercedes-Benz might decide to target:. Advertisers can achieve a much higher return on investment by targeting their ads to people who are likely to be interested.
Most ads on the internet are targeted in one way or another. Facebook is just better at it than everyone else. Given a choice, most users would rather see relevant ads instead of irrelevant ads. The relevance provides a better user experience than ads on TV, for example. In addition, having access to such powerful advertising tools is very valuable for small to medium-sized businesses, which are now able to compete with big companies without having large advertising departments.
According to Facebook, there are now 8 million businesses globally that use their advertising platform. Here's an example of an ad on Facebook, targeted to me because I have shown an interest in this product in the past:. Same as with the Facebook platform, the company also makes money from ads on Instagram.
They don't have a lot of ads on WhatsApp yet, so that platform doesn't contribute much revenue at the moment. The ads in the old news feed on Facebook and Instagram make the most money, but ads in the disappearing Stories are also becoming much more popular and making more money each year.
Interestingly, most of Facebook's revenue now comes from ads on their mobile apps. This is a big change from the company's early days when most of the revenue came from the website. However, Facebook has recently been rolling out privacy tools that allow users to prevent some of their data being used for targeted ads.
These privacy tools may become a headwind for revenue growth in the future. It could make targeted ads less effective and less popular with advertisers.
Oculus is the global leader in making virtual reality headsets for consumers. Each Oculus headset costs several hundred dollars, so Facebook makes money for each unit sold. But Oculus also has an app marketplace where people can purchase apps and games to use on the Oculus headsets.
The revenue contributed by Oculus is relatively small compared to the advertising business. They don't say exactly how much it is, but it is probably a large percentage of Facebook's 1. Oculus is currently spending a lot of money on research and development, and they are also developing augmented reality AR headsets, which could become popular in the future. Facebook also makes smart video communication devices called Facebook Portal. These are smart-home devices that enable you to communicate via video chat on Facebook Messenger and WhatsApp.
The device has a screen and a video camera that can follow you around as you walk around a room while video chatting with a friend or family member. You can use it to ask for the weather, news, control your home lighting, etc. Facebook does not say how much money they make from the Portal, but it's probably not much since the devices are fairly cheap.
0コメント