Clinque is fresh-faced, glowy, and natural. MAC is dramatic, artistic, and bold. They're both historically adored beauty names, and they're both known for their extensive counter services. So, why not put them both the ultimate makeup challenge? I went undercover and had artists from Clinique and MAC give me a makeover — but not just any makeover.
I had them both do my makeup for a big night out. There are several options to choose from on MAC's " makeup services " page. You can select a makeup application for a specific amount of time or for a special occasion such as a party or wedding. I booked a minute session, which is no longer an option available under MAC's appointment selection. But here's the gist of my selection: A makeup artist has 30 minutes to create a look on top of the makeup the customer is already wearing.
Based on that description, I went into my appointment wearing concealer set with a light layer of pressed powder foundation. Important side note: Neither he nor the Clinique artist had any idea that they were being tested and that their work would be documented here in this story. To compliment my eye color, my artist chose a dusky smoky eye using brown, gold, red, and black shadows, purposefully focusing the darker colors in my outer corners. Before he put mascara normally on my lower lashes, he used the very edge of the applicator to create little dots along my lower lash line.
He told me that it looks a little messy, but it'll make my makeup even more intense as it smudges throughout the night. Which was not necessarily a part of the application I had booked, so shout-out to that guy who shall remain anonymous. The makeup felt VERY heavy, and I could practically feel it melting off once I stepped into the summer sun, but all in all, it was a very positive experience.
I never let other people do my makeup because I enjoy doing it myself too much, but I might return to MAC in the future for a special event if I need to stock up on products anyway. Unlike MAC, Clinique operates entirely out of department store counters. Its website does have a store locator, but it does not have an online booking service — that made things a little difficult to plan.
To book an appointment at Clinique, I called my nearest Macy's, navigated its automated receptionist, and reserved a time for what the folks at the counter call a "Clinique makeover.
The artist's work also comes free of charge — all you have to do is buy any three Clinique items of your choice. I should not have been surprised by this action, given Clinique's emphasis on skin care, but I was anyway.
While doing this, he asked me about my daily preferences rather than what I'd choose to wear for a night on the town. And despite the fact that I told him I needed a dramatic night look, he was light-handed with blush, bronzer, and highlighter.
He smudged the brown shade all over my lid but focused the purple just on the outer corner of the eye. To his credit, he spent full minutes blending these shadows together, but due to their cream consistency, they didn't budge much. The employee he asked to apply my liner did so without issue, but you can blatantly see the smudges left from the makeup remover. And this "dark lip" is lighter than the neutral lip I received at MAC. Certainly not dark by night-makeup standards.
Naturally, this simple look felt a lot more comfortable than MAC's, but comfort is my last concern when I'm trying to look good on a glamorous night out. If I was actually heading to a birthday party or an important event in this, I'd be disappointed. The look was near perfect for my regular day in the office — but should it have taken over an hour to achieve it?
I'm still wondering. That being said, I would not return to Clinique for makeup application, especially for an event that requires looking bold. Skin care tips, on the other hand?
At the MAC makeup store, also known as a freestanding store as opposed to the brand's department store counters , the focus is on meeting the customer's needs in selecting her cosmetics. Anyone who has ever undergone a makeover knows all too well the dreaded anxiety that erupts as soon as the makeup artist has finished doing his or her work.
You're expected to purchase products - and not just one. You are often left feeling pressured, beaten down, and dismayed at the experience.
Generally, you are unlikely to return for a second helping. Fortunately, the mentality at the MAC makeup store is completely different. Coming from such an esteemed family, it is simply no wonder that the MAC philosophy differs so vastly from other brands.
At MAC, clientele are treated with respect, friendliness, and a willingness to actually help. There is a marked lack of intensity on the selling aspect, and this is due in part to the company's decision to pay its employees the highest possible hourly rate. Thus, the focus is directed toward the customer herself and not her potential as a commission-earner for the makeup artist.
There are over 1, MAC makeup stores located around the world. The majority of the North American locations are found inside shopping malls. The freestanding stores differ from the department store counters in that the stores offer exclusive, limited edition items not available anywhere else. For a complete list of MAC makeup stores, visit the store locator on the company's official website. Online book appointments is temporarily suspended.
You can try over shades of eye and lip colors from the convenience of your home. There's no makeup to remove, just a great virtual program that lets you try all of the MAC products. If you have a special event and need specific makeup, go ahead and don your attire, go live or snap a photo and test out various makeup looks.
Once you find the perfect cosmetic products for your event, order online for home delivery. There are a few things you need to consider when using virtual makeup. These include:. Many customers take advantage of the famous MAC store makeovers and other application services. You must check with your local MAC store to find out if any in-store makeovers are offered, and any related costs. Complimentary Makeover Demos Complimentary makeovers demos for customers can be done on a walk-in basis, or you can call ahead for an appointment.
The client is encouraged to browse the store for ideas before settling down; this creates a more interactive, one-on-one experience between the makeup artist and the customer. When the client and the MAC makeup artist are ready to begin the makeover process, the client is seated in a high, comfortable leather chair. The makeup artist collaborates with the client to evaluate her needs and desires. The aim is to engage and provide a wonderful shopping experience to meet all of the client's needs.
The makeup artist may remove any existing makeup from the client's face, if needed. It is always helpful to arrive bare-faced to a makeover session, but this is not required to receive a makeover. While applying the cosmetics, the makeup artist will explain tips and techniques based on the client's unique needs and concerns, and allow the individual to ask questions as needed.
Occasionally, a customer who needs extra guidance may be encouraged to hold a mirror to see the artist perform the application. The makeup artist will also provide the client with a list of all the products used during the makeover. As the client makes her final decisions regarding which items she wishes to purchase, the makeup artist will encourage her to consider her choices carefully.
The Service Makeover and MAC Makeup Appointment A service makeover is scheduled ahead of time and the cost varies by store and is a more defined, one-on-one session than a complimentary makeover demo. At the beginning of a service makeover, the makeup artist scheduled will introduce him or herself and seat the client on a high, comfortable leather chair. Since a scheduled makeover is a planned event, such as a party, prom or other special occasion, the artist will inquire which type of an event or occasion the makeover is for.
Knowing the occasion allows the artist to have a better understanding of which colors and application techniques to use for optimal results. The artist will ask additional relevant questions.
Some things that might be discussed during the collaboration include color preferences, comfort level of application, and information relevant to accentuating the client's features. The artist then selects the necessary products to perform the application.
If the client already has makeup on, the makeup artist will remove it before proceeding with the makeover. Upon completion of the makeover, the makeup artist will encourage the client to feel free to adjust any part of the application, if necessary. Customer satisfaction is the ultimate goal upon leaving the store. Tips for MAC Makeup Services A couple of points to remember include: If you have a scheduled event or occasion which requires a makeover, don't chance it! It's best to call ahead to schedule a makeover so you can be sure an artist will be available.
The store tends to be busiest on weekends and weeknights, so those are not the best times to walk in if you want a full makeover. The artists will work with you to create any type of look you desire, whether it is bold and unusual or soft and subtle. From club-ready makeup to wedding-appropriate faces, the makeup artists will take on the task. Behind the Scenes at the MAC Makeup Store At the MAC makeup store, also known as a freestanding store as opposed to the brand's department store counters , the focus is on meeting the customer's needs in selecting her cosmetics.
Go to the product page and select the product you wish to try on. Either enable your live camera, upload your photo, or select a model.
0コメント