An audience should feel as if the keynote speaker is speaking to them like they were friends or family. Outstanding keynote speakers understand the tension that exists whenever someone goes on stage, and they diffuse that tension through a sense of connectedness with the audience, often with humor interwoven. And although a keynote speaker has to be comfortable being the center of attention, the best ones listen and interact, whether during a post-speech Q and A session or when talking to attendees informally afterward.
An excellent keynote speaker will have the ability to enthrall their audience with their mellifluous speaking and sound stories. Additionally, a seasoned motivational keynote speaker will have a draft of their presentation at the ready for clients to look at and give feedback on.
This helps both you and the speaker keep the theme and purpose of your conference aligned. If an organization with serious problems expects a keynote speaker to come in and miraculously heal everything that has gone wrong, disappointment is certain. However, a good keynote speech can be a powerful vehicle for delivering new ideas and inspiration. This can nudge an organization toward taking real steps to address problems and move forward to success. Here are three of the best to whet the appetite:.
Commonly referred to as the 'queen of branding' few speakers offer such a comprehensive overview of branding. Having chaired global brand consultancy, Interbrand UK for 13 years, Rita Clifton is currently the President of the Market Research Society proving that when it comes to all things brand-related, Rita is the UK's undisputed thought-leader.
Renowned globally as the co-founder, engineer, inventor and innovator behind the first Apple computer, as well as later creations, Steve Wozniak is arguably the biggest name in technology. Alongside Steve Jobs, Steve Wozniak would turn Apple from a small business specialising in making circuit boards in Jobs' garage to an international powerhouse, paving the way for the personal computers and smartphones that we know today.
Inducted into the National Hall of Fame and featuring in Richtopia's list of the Most Influential Philanthropists and Social Entrepreneurs - Steve Wozniak is without a doubt one of the most important technology experts of our time. Former Dragon's Den investor, the main brand director at the British Business Bank and pioneer of cloud-based services, Piers Linney is an ideal speaker for delivering a keynote address focusing on business management, scaling up and digital development.
Providing integral insight into future trends, as well as all things business, Piers reinforced his reputation as a worldly investor when he invested in Wonderbly which later became the number one business in The Sunday Times' Tech Track in We hope you now better understand the meaning of keynote speakers.
If you have any further questions in this area or wish to book a keynote speaker for your corporate function, conference, trade show, summit or private event, simply contact the Champions Speakers agency by emailing [email protected] or by calling a booking agent directly on She has since brokered deals with international clients and won the services of globally-renowned speakers including former Ap Read more. Champions does not speak for or claim to represent all the individuals listed on this website as the exclusive booking agent or agency unless specifically stated.
Acts listed on this site are for informational purposes only. Responsive Menu. Find a speaker. Find a Speaker. Business Management. Change Management. Female Inspiration. Mental Resilience. Keynote speakers are usually hired by an event planner or coordinator and may be provided talking points to cover in their speech.
Event managers may have some of control over the speech itself and hire speakers who meet the requirements of their event, but it of course varies from event to event. Event planners know all too well how difficult it can be to keep attendees engaged over the entirety of a conference — especially a lengthy one. If the keynote speaker is scheduled to kick off the event, their speech can help set the tone, energy levels, and expectations for the rest of the event.
Finding the right speaker to headline your conference is an art. You want a speaker who can blend motivation with education while sparking enthusiasm from event attendees.
Being a great speaker is all about understanding the expectations of the event, the event planner, and the audience. Beyond that, the role of the keynote speaker is usually to set the tone for the event. This can be done in many ways, such as through motivational or inspirational elements, storytelling, or theatrical performances.
For this kind of event, the keynote speaker may choose to deliver a state-of-the-industry speech, to ensure the audience begins the event on the same page. Alternatively, they may focus on company news, product developments, or perhaps a shift in the industry as a whole. In any case, the keynote speaker is responsible for delivering any overt or hidden messages associated with setting the tone.
Generally, this means following a script of sorts, but some keynote speakers may take their own approach, especially if their individual goal is to be dynamic and inspiring. However, keynote speakers are also usually chosen because they have a high level of visibility in their chosen industry and a unique level of expertise.
This gives them the authority to give an overview of the industry, positioned as an expert, and, to some degree, approach the keynote with their own flair and personal style. It also means they can generally command a higher fee than standard guest speakers. For the most part, guest and keynote speakers are relatively similar in terms of speaking capability. That said, between the two groups, there are a few key differences.
Many events, for example, hire guest speakers to focus on a specific subtopic of the event in detail. Another reason they may be hired is to break up the more serious segments of a multi-day event or to provide a unique perspective on the overarching theme of the event. Similarly, the second key difference between guest speakers and keynote speakers is how much of their career depends on professional speaking. For keynote speakers, speaking is usually a full-time career. By contrast, guest speakers generally focus on speaking as a part-time component of their career or are full-time speakers that are still building their speaking businesses.
A full-time speaker, for example, may deliver the keynote for a mid-sized event in their industry but act as a guest speaker for an event with more prestigious industry experts. In the speaking industry, all keynote speakers can be guest speakers, but not all guest speakers can deliver keynotes.
In total, there are many reasons why an event organizer might hire a keynote speaker, most of which depend on the nature of the individual event.
From there, planners break these different elements down and match them to specific reasons to hire a keynote speaker. But, the main reason to hire one is still to kick off the event with a bang. At that point, after finding keynote speakers that meet the event criteria, a secondary reason to hire one is to help the audience members connect with the event material.
However, hiring a keynote speaker that relates to the audience elevates these benefits. After all, no one really loves learning about marketing statistics or industry trends. But, if event planners find someone that makes it interesting from the beginning — and connects with their audience — everything else about the event automatically becomes worth listening to.
They simply have to choose a speaker that reinforces the theme s outlined by the keynote speaker and builds on a related topic. This added flexibility allows event planners to choose guest speakers for a wide range of reasons. For example, at a multi-day event, guest speakers may be hired to share their specific experience related to the total event theme or to emphasize the importance of a new technology or technique.
Conversely, at a small corporate event, guest speakers may be hired standalone, to accomplish a single one of these goals as part of a one-day event. In some cases, though, event planners take a completely different approach and hire guest speakers simply to provide a change of pace. These include:.
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